April 23, 1858 – October 4, 1947

As a tribute to the founder of quantum theory, Aha! Launches Max in recognition of one of the most important physicists of the twentieth century. Because quantum physics needs complex math to explain the behaviors and properties of small particles so does the world of sales performance management. What quantum physics did in giving us the statistical probability of the electron's location at any one moment, Max now extends complex math to optimize sales pipeline performance.